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Download Bush versus Kerry: A Functional Analysis of Campaign 2004 epub

by William L. Benoit,Kevin A. Stein,Sumana Challopadhyay,John McHale




Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
Download Bush versus Kerry: A Functional Analysis of Campaign 2004 epub
ISBN: 0820486752
ISBN13: 978-0820486758
Category: Reference
Subcategory: Writing Research & Publishing Guides
Author: William L. Benoit,Kevin A. Stein,Sumana Challopadhyay,John McHale
Language: English
Publisher: Peter Lang Inc., International Academic Publishers (March 13, 2007)
Pages: 271 pages
ePUB size: 1445 kb
FB2 size: 1675 kb
Rating: 4.4
Votes: 115
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