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Download The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) epub

by John R. Zaller

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.
Download The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) epub
ISBN: 0521404495
ISBN13: 978-0521404495
Category: Politics
Subcategory: Politics & Government
Author: John R. Zaller
Language: English
Publisher: Cambridge University Press (August 28, 1992)
Pages: 384 pages
ePUB size: 1228 kb
FB2 size: 1725 kb
Rating: 4.5
Votes: 509
Other Formats: docx txt lit azw

This book is a must read for political scientists. Even as someone who is not too interested in the public opinion literature, I found this to be an enjoyable read.
Needed it for school.
Zaller turns our perception of polling data on its ear. People don't think about most issues until they are asked, so opinion surveying might actually do more to shape opinions than actually report on them.
Long, technical, but very prescient and important.
I had to read this book for a class at school and its very well written. This book is very informative and a recommend reading.
Nice to be able to order a book that had been stolen from the Sydney University library! The book arrived well packaged and in great condition.
Zaller offers an insight into how public opinion is created and shifted to individuals. His view is that opinion is created within the circles of the elite, where political issues are given the proper amount of thought and consideration. After all, many in the public will not have the same time to devote to deciding what should be done in a particular instances. Zaller argues that the fact the media discusses the opinions of the elite ensures that the public will gain some insight into what they should think. A great example would be Glenn Beck and his legion of listeners. These people listen to Beck and get an idea of what is important to think about, but not how to think. They become informed about the what, but not exactly the how, unless they like those who are telling them of the issue. What all this means for the public is that issues are created among the elite and then communicated to the public, which insures that issues that are relevant to the public might not get the coverage they deserve. Anyway, this is a good book, but not for the masses. Sorry, but still good.