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Download The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization (Degruyter Studies in Organization) epub

by Christian Lahusen




Rock-for-a-cause events like the Mandela shows, Amnesty's Human Rights Now! world tour, and the Anti-Apartheid and Greenpeace charity records are part of new international mobilization strategies. Presenting celebrities and stars, they form a medium and an arena for political campaigns.The author presents the first analysis of the rhetoric of moral protest, analyzing the narrative, the graphic design, and the music of these campaigns.The book puts forward a culturalist approach which examines the societal context: cultural industries, multi-media events and infotainment, audiences, markets, and institutions.This highly topical study provides new insights for our understanding of organizational strategies and mobilization processes.
Download The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization (Degruyter Studies in Organization) epub
ISBN: 311015093X
ISBN13: 978-3110150933
Category: Politics
Subcategory: Philosophy
Author: Christian Lahusen
Language: English
Publisher: De Gruyter; Reprint 2013 ed. edition (July 12, 1996)
Pages: 444 pages
ePUB size: 1544 kb
FB2 size: 1973 kb
Rating: 4.5
Votes: 843
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