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Download Merchandising of Fashion Products epub

by Fay Y. Gibson,Doris H. Kincade




Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
Download Merchandising of Fashion Products epub
ISBN: 0131731254
ISBN13: 978-0131731257
Category: Photography
Subcategory: Graphic Design
Author: Fay Y. Gibson,Doris H. Kincade
Language: English
Publisher: Pearson; 1 edition (February 22, 2009)
Pages: 655 pages
ePUB size: 1373 kb
FB2 size: 1296 kb
Rating: 4.7
Votes: 555
Other Formats: lrf azw mobi docx