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Download Customer Relationship Management Technology epub

by Bob Vilsoet,Dr. Jon Anton

From our research on the American consumer, it has become very clear that potentially the best customer service strategy is "to offer every possible channel for the customer to help themselves, i.e., self-service." Customer actuated service is mostly driven by technology, and the "art" of self-service is to ensure that the technology is intuitive, easy to use, and that the customer is rewarded for "having done the job themselves." This book delves into all the technology solutions that enable self-service. The reader will find a robust description of the technology alternatives, and many examples of how self-service is saving companies money, while at the same time satisfying customers.
Download Customer Relationship Management Technology epub
ISBN: 0963046470
ISBN13: 978-0963046475
Category: No category
Author: Bob Vilsoet,Dr. Jon Anton
Language: English
Publisher: The Anton Press (June 1, 2002)
Pages: 235 pages
ePUB size: 1789 kb
FB2 size: 1211 kb
Rating: 4.5
Votes: 394
Other Formats: azw txt mobi docx

This is an easy book to read and you can finish it quickly. It is a very good tech reference for CRM. I would recommend it for both CRM technologists and strategists.
Summarizes all the technologies in call centers that comprise a customer relationship management solution.
This book is a real page-turner. I read it in just two sessions.