Download The Uniqueness Myth and Other Misconceptions that Derail Businesses epub
by Dale Furtwengler
Senior level executives and business owners whether youre looking for ways to widen the gap over your competitors or struggling to return to earlier levels of profitability, The Uniqueness Myth will help you determine where you need to focus your attention.
Emerging business leaders at some point youll find yourself facing new responsibilities for which you have little, if any, background or experience, The Uniqueness Myth will help you fill in those gaps.
Professionals who want to become strategic partners with senior management - this transition requires a holistic view of business that many professionals dont possess. The Uniqueness Myth will not only help you expand the breadth of your business background, it offers business improvement ideas that you can use to get recognized as a business partner.
The Uniqueness Myth:
Identifies the core concept for each of ten aspects of business: strategy, marketing, sales, customer service, pricing, production, organizational structure, work environment, finance and administration.
Example: The core concept for "Strategy" is to provide something the market wants or needs that it isnt getting.
Highlights the most frequently made mistakes in each of these areas.
Strengthens leaders business background by providing the wisdom of some of the worlds best business minds.
Serves as a ready reference for leaders whose business is struggling.
Category: No category
Author: Dale Furtwengler
Publisher: Peregrine Press; First Edition edition (February 2004)
Pages: 332 pages
ePUB size: 1135 kb
FB2 size: 1289 kb
Other Formats: mbr mobi doc lrf