anne-richard
» » The Uniqueness Myth and Other Misconceptions that Derail Businesses

Download The Uniqueness Myth and Other Misconceptions that Derail Businesses epub

by Dale Furtwengler




This book was designed for:

Senior level executives and business owners whether youre looking for ways to widen the gap over your competitors or struggling to return to earlier levels of profitability, The Uniqueness Myth will help you determine where you need to focus your attention.

Emerging business leaders at some point youll find yourself facing new responsibilities for which you have little, if any, background or experience, The Uniqueness Myth will help you fill in those gaps.

Professionals who want to become strategic partners with senior management - this transition requires a holistic view of business that many professionals dont possess. The Uniqueness Myth will not only help you expand the breadth of your business background, it offers business improvement ideas that you can use to get recognized as a business partner.

The Uniqueness Myth:

Identifies the core concept for each of ten aspects of business: strategy, marketing, sales, customer service, pricing, production, organizational structure, work environment, finance and administration.

Example: The core concept for "Strategy" is to provide something the market wants or needs that it isnt getting.

Highlights the most frequently made mistakes in each of these areas.

Strengthens leaders business background by providing the wisdom of some of the worlds best business minds.

Serves as a ready reference for leaders whose business is struggling.

Download The Uniqueness Myth and Other Misconceptions that Derail Businesses epub
ISBN: 0966147820
ISBN13: 978-0966147827
Category: No category
Author: Dale Furtwengler
Language: English
Publisher: Peregrine Press; First Edition edition (February 2004)
Pages: 332 pages
ePUB size: 1135 kb
FB2 size: 1289 kb
Rating: 4.8
Votes: 212
Other Formats: mbr mobi doc lrf

Beanisend
I recommend Dale and his books to anyone interested in being better. His wisdom, writing style, and consistency in his message just make you a better business person and a better person. After reading a couple of Dale's books, I was pleasantly surprised to find out that the man behind the book is such a generous soul. I thank him for the contributions he has made to my life through his work and through the passion he has for leaving each person he meets and talks to better off after meeting him. As one of the owners of [..], I intend to have this book as well as Dale's library of work available and recommended on our site for our members to benefit from.
Nea
As a small business owner, I'm always looking for information that will help me run my business better. This book has been a goldmine for me!
Dale covers every aspect of business, providing ideas, examples, and practical suggestions. His book really made me think. Even better, it provided me with the inspiration and knowledge I needed to take action and make improvements in my business.
Dale's down-to-earth style makes this book an easy and fun read for anyone seeking business advice, from the novice to the seasoned pro. Buy this book!
fetish
I have a large book collection. I have a few that I lost interest in before I finished, many that I read once and put away and a few that I keep on a special shelf with all the books that that I want to read again and again. Dale's book is one of the books on this shelf. I highly recommend The Uniqueness Myth.
Leyl
The best aspect of this book was its readability. As someone who tends to cringe at the idea of reading dry and confusing books about the ins-and-outs of production, pricing and finance, I found this book to be refreshingly clear and straightforward. You can pretty much start at any chapter. In other words, if you're only interested in learning about marketing, you can go straight to that chapter and read up on it. If an issue on strategy calls your attention, you can read that chapter without feeling like you have to read the book cover to cover.

I will definitely be using this book as a resource for years to come!