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Download The Business of Design: Balancing Creativity and Profitability epub

by Keith Granet

For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating. "Think it's impossible to make a business using your creativity? Think again! Keith Granet shows you how to make your design business a success. This book is a must-read for every designer."-Jonathan Adler "The Business of Design is the essential guide about the design business. It's filled with invaluable information that covers all aspects of this often complicated and challenging business. Keith's straightforward, no-nonsense approach to finding success makes this a must-read for established designers or anyone just starting out. I've made this mandatory reading for everyone at Thom Filicia Incorporated!" - Thom Filicia "Down to earth , common sense advice drawn from good old fashioned experience, Keith Granet gives the industry what it has been waiting for, THE book on just that. Concise, clearly written, this is NO textbook boilerplate. Trust me, you will underline. . . and feel good about what you do know and aspire to all the rest. READ ON. You will be referring to it often." - Charlotte Moss "Architecture may be an art, but it's also a service profession. To become a good architect requires a passionate dedication to the creative design process. To become a successful one means also understanding that it's a business, a unique one perhaps, but still a business. Keith Granet's The Business of Design will help get you there faster, creative talent intact." - Marc Appleton
Download The Business of Design: Balancing Creativity and Profitability epub
ISBN: 1616890185
ISBN13: 978-1616890186
Category: Engineering
Subcategory: Engineering
Author: Keith Granet
Language: English
Publisher: Princeton Architectural Press; 1st Edition edition (August 24, 2011)
Pages: 208 pages
ePUB size: 1535 kb
FB2 size: 1673 kb
Rating: 4.7
Votes: 381
Other Formats: docx azw lit lrf

I wish I had this book earlier in life!!! It effectively delineates the design business and how to handle certain situations in the profession. I strongly recommend this book to anyone in the design/consulting business. It is a nice read from cover to cover or a nice reference book for anyone in the profession.//Chuck
This book is useful and informative. A practical resource for inexperienced designers who want to start their own firm.
I love this book. Easy to follow, well laid out, practical information. It's also designed with designers in mind, so aesthetically it looks and feels nice which, for me, makes it easier to take in the business-info. Love it, would buy it again, it is required reading for my assistants and interns.
Design schools should have this book on their required reading list...actually, they should offer a 3 credit hour course with this book as the instructional manual. It serves my team and me as a business refresher!
I appreciated the thoughts, suggestions and insight presented by the author. Very helpful.
As an architect outside of the US, this book gives me a clear picture of how an architectural practice is in the US. I like how ideas and basic managerial aspects of an architectural firm is shown here. Also, this book is clearly aimed to us in this industry - the packaging and page layouts of this book are very well designed. Lastly, I think the interviews with some of the popular architects add great insight.

I do expected more information but at the price of this book, it'll suffice! I guess I just wanted to learn more.
Highly recommended for designers looking to make an upcoming profitable organization.
If you have your own firm and you don't have this book you should worry.

It should be compulsory for anyone who wants to run their business in a professional manner to buy this book.
I have my own design firm in Chile and the entire book is applicable to our office.

Highly recommended!