anne-richard
» » No Comment!: An Executive's Essential Guide to the News Media

Download No Comment!: An Executive's Essential Guide to the News Media epub

by David W. Blohowiak




The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

Download No Comment!: An Executive's Essential Guide to the News Media epub
ISBN: 0275928209
ISBN13: 978-0275928209
Category: Business
Subcategory: Marketing & Sales
Author: David W. Blohowiak
Language: English
Publisher: Praeger; Revised and REV ed. edition (November 17, 1987)
Pages: 237 pages
ePUB size: 1813 kb
FB2 size: 1418 kb
Rating: 4.9
Votes: 517
Other Formats: docx lrf azw doc