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Download Marketing: Creating and Keeping Customers in an E-Commerce World epub

by Michael d'Amico,William G. Zikmund




This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
Download Marketing: Creating and Keeping Customers in an E-Commerce World epub
ISBN: 0324072694
ISBN13: 978-0324072693
Category: Business
Subcategory: Marketing & Sales
Author: Michael d'Amico,William G. Zikmund
Language: English
Publisher: South-Western College Pub; 7 edition (July 28, 2000)
Pages: 736 pages
ePUB size: 1352 kb
FB2 size: 1272 kb
Rating: 4.9
Votes: 222
Other Formats: mbr doc mbr lrf