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Download Consumer Behavior epub

by Leon G. Schiffman,Leslie Kanuk




This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
Download Consumer Behavior epub
ISBN: 0131692011
ISBN13: 978-0131692015
Category: Business
Subcategory: Marketing & Sales
Author: Leon G. Schiffman,Leslie Kanuk
Language: English
Publisher: Prentice Hall (March 1978)
Pages: 592 pages
ePUB size: 1457 kb
FB2 size: 1288 kb
Rating: 4.9
Votes: 886
Other Formats: rtf lit doc lrf