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Download The Greatest Direct Mail Sales Letters of all Time epub

by Richard S. Hodgson

Greatest Direct Mail Sales Letters Of All Time: Top American direct marketers choose the best-ever direct mail communication and lay bare the secrets of persuasive sales writing in this 500-page mega bestseller. This helpful data will help you become an absolute sales-clicking talker and writer.
Download The Greatest Direct Mail Sales Letters of all Time epub
ISBN: 085013238X
ISBN13: 978-0850132380
Category: Business
Subcategory: Marketing & Sales
Author: Richard S. Hodgson
Language: English
Publisher: Dartnell Corp; Revised, Subsequent edition (September 1, 1995)
Pages: 540 pages
ePUB size: 1403 kb
FB2 size: 1906 kb
Rating: 4.1
Votes: 554
Other Formats: docx lrf lrf mbr

This was the first printed book I've come across that lists a compilation of actual sales letters and then breaks down the history behind the letters and why they worked. Worth every penny. The one disappointment is it is just the sales letters. Not the envelope copy. Not the lift notes. Still, if your focus is writing great sales letters you must own this book. The second guide you MUST own is Million Dollar Mailings by Dension Hatch. Million Dollar Mailings breaks down not just sales letters, but shows lift notes, envelope copy and a history of many of the copywriters and their designers. Find an older copy if you can get it. The newer copies omit contact details of designers, if you need that. Because of the cost I held back in ordering for years, since I had not first seen the contents. But a few months ago I bought both of these from Amazon. A direct mail package I wrote for a client based on what I learned from studying these two is slated to earn potentially $40+ million for the franchise client (I should have charged a copywriting royalty :p). Not a bad investment I'd say.
Serious Copywriters should have a copy of this read it and copy it. I don't know how they came up with these "100 Best Letters" and it can be argued that there are better, but these are examples of some of the best. Reading them you will and using them will give you the tone, and pace that is effective. Studying them will show you the components necessary in all successful direct sales.

This is an extremely useful tool for anyone selling or using persuasion to make a point in print or otherwise.
Great tool for copywriters!!
I had been waiting for this book over 6 months before it was available. This was prior Kindle edition. Despite the fact some of the language being out of date due to fast advancing technology and the Internet, the core of this book is solid and sound. Vocabulary might change, but human behavior will not. This is what makes this book timeless treasure. It in not a cheap book, but if you are Internet Marketer or in any sales this reference book is priceless.
For a $70 kindle download, the conversion sure leaves a lot to be desired. Letters that should be capitalized, aren't and letters that shouldn't be, are. Pictures are broken up and screw up the text. In short, the Kindle version is pretty much unusable, unless you want to sit there and try to piece the letters together once sentence per page. Some of the pages format OK, but most of it does not. If you're going to go for this book, which I'm told is excellent, get a used copy of the physical book. More expensive, perhaps, but much less of a headache!
While I do not doubt the expertise offered in this book, the Kindle version is simply illegible. I cannot imagine anyone charging such an impressive amount of money and not even bother to check the formatting of the text. One would expect this kind of carelessness in a .99 cent book, not one from a reputable publisher. The book was returned within 10 minutes of my opening it.
lots of information to swallow. you have to swallow it into bite-size pieces