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Download Marketing Channel Management: An Instructor's Manual epub

by Russell W. McCalley




Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Download Marketing Channel Management: An Instructor's Manual epub
ISBN: 0275955478
ISBN13: 978-0275955472
Category: Business
Subcategory: Marketing & Sales
Author: Russell W. McCalley
Language: English
Publisher: Praeger (August 28, 1996)
Pages: 80 pages
ePUB size: 1676 kb
FB2 size: 1200 kb
Rating: 4.7
Votes: 910
Other Formats: txt mobi lrf doc