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Download Direct Mail for Dummies epub

by Richard Goldsmith

Discover money-saving postage strategies. Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably. Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your results The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun Get smart! www Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
Download Direct Mail for Dummies epub
ISBN: 0764507648
ISBN13: 978-0764507649
Category: Business
Subcategory: Marketing & Sales
Author: Richard Goldsmith
Language: English
Publisher: Idg Books (April 1, 2002)
ePUB size: 1507 kb
FB2 size: 1174 kb
Rating: 4.1
Votes: 530
Other Formats: lrf lrf lit azw

When I received this book I was expecting at least 200 to 300 pages. I was wrong. This is a short and concise book. It covers the very basics of direct mail and is a great book for beginners as well as busy entrepreneurs who do not have a lot of time to read thick manuals and "bibles" when it comes to direct mail.

As for anyone who will be involved with direct mail on a deeper level, I do not recommend this book.
Well written and gets to the point