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Download Targeting Transitions : Marketing to Consumers During Life Changes epub

by Paula Marie Mergenhagen




Periods of transition are the times when consumers are most likely to try new products, including changing their brand of toothpaste. Once you understand the characteristics of people in transition, you can begin to discover the marketing opportunities created by life changes. For example:High school senior portraits account for one-third of all school portrait sales.Nearly half of college seniors say they will buy a new car within two years.In a given year, 10 percent of the work force changes occupations. Most of those who buy books on career development and career change are women. Most of those who participate in electronic job banks are men.The average cost for a formal wedding, averaging almost 200 guests, is now over $17,000. Receptions for remarrying brides cost about one-third as much as those of first-time brides.One in five divorcing couples does not hire a lawyer to handle the divorce.Whether you sell real estate, education, health care, financial services, or packaged goods, this book will help you uncover new areas of opportunity. Once you understand how transitions affect consumer behavior, you will be prepared to meet your best customers at a time when they need you most.
Download Targeting Transitions : Marketing to Consumers During Life Changes epub
ISBN: 0936889306
ISBN13: 978-0936889306
Category: Business
Subcategory: Marketing & Sales
Author: Paula Marie Mergenhagen
Language: English
Publisher: Amer Demographics Books (October 1, 1994)
Pages: 253 pages
ePUB size: 1971 kb
FB2 size: 1913 kb
Rating: 4.4
Votes: 305
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