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Download Marketing Planning & Strategy epub

by Subhash C. Jain




Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Download Marketing Planning & Strategy epub
ISBN: 075933871X
ISBN13: 978-0759338715
Category: Business
Subcategory: Marketing & Sales
Author: Subhash C. Jain
Language: English
Publisher: South-Western Pub; 7 edition (June 23, 2004)
Pages: 935 pages
ePUB size: 1639 kb
FB2 size: 1941 kb
Rating: 4.6
Votes: 742
Other Formats: lrf azw txt lit