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Download Applied Marketing and Social Research epub

by Ute Bradley




A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.
Download Applied Marketing and Social Research epub
ISBN: 0471914754
ISBN13: 978-0471914754
Category: Business
Subcategory: Marketing & Sales
Author: Ute Bradley
Language: English
Publisher: John Wiley & Sons Inc; 2nd edition (June 1, 1987)
Pages: 488 pages
ePUB size: 1214 kb
FB2 size: 1466 kb
Rating: 4.4
Votes: 622
Other Formats: azw lrf lrf mbr