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Download Lovemarks epub

by A. G. Lafley,Kevin Roberts

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Download Lovemarks epub
ISBN: 157687270X
ISBN13: 978-1576872703
Category: Business
Subcategory: Marketing & Sales
Author: A. G. Lafley,Kevin Roberts
Language: English
Publisher: powerHouse Books; Revised Edition edition (December 1, 2005)
Pages: 248 pages
ePUB size: 1480 kb
FB2 size: 1351 kb
Rating: 4.6
Votes: 247
Other Formats: lrf lrf mbr docx

Very interesting to me but some might feel there are parts that are overthought. Ad agencies can sometimes get stuck in thinking details to death but Kevin reminds us finding emotion and connection is more important than stacks of research that can contradict and confuse.
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
Not even a real kindle book. Pages are images not text, can't read on a mobile device or resize text within screen. Content is lightweight and doesn't give practical know how that businesses need. The least useful brand book I have ever purchased. Will be asking for a refund, have never felt the need to do that before.
Working at Saatchi & Saatchi, this is a must read. Not a handbook, not a guideline book. A philosophy book. Most of the topics outlined are just common sense and daily life knowledge applied to business. Most of this knowledge you use it already, sometimes a little help is needed when appliyng it. This book guides you through.
Nothing personal
got iot for a frien but then i read it and love it ... Much fun to read, nice stories, great things to learn ... also very easy going reading
Swift Summer
Don't buy this book... It must be from 1999.
A must read for everybody who are interested in brands and how to create a great brand. Loved it.
Great deal. Looked brand new