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Download Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com epub

by Miriam Mennen




Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.
Download Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com epub
ISBN: 3640570812
ISBN13: 978-3640570812
Category: Business
Subcategory: Marketing & Sales
Author: Miriam Mennen
Language: English
Publisher: GRIN Publishing (March 21, 2010)
Pages: 64 pages
ePUB size: 1541 kb
FB2 size: 1843 kb
Rating: 4.5
Votes: 251
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