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Download Marketing Planning epub

by Stephan Sorger

“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

Download Marketing Planning epub
ISBN: 0132544709
ISBN13: 978-0132544702
Category: Business
Subcategory: Marketing & Sales
Author: Stephan Sorger
Language: English
Publisher: Pearson; 1 edition (September 3, 2011)
Pages: 360 pages
ePUB size: 1663 kb
FB2 size: 1922 kb
Rating: 4.8
Votes: 840
Other Formats: lrf lrf doc txt

It's the book that every marketing student or professional must have!
"Marketing Planning: Where Strategy Meets Action" is a marketing planning guide, but it's not heavy and exhausting as guides or textbooks usually are. Mr. Sorger uses a very practical, interesting and dynamic approach to present valuable information to professionals, with experience or even without any experience, to conduct strategic marketing plans and deliver effective results. The case studies used as examples are really useful to understand each step of the process, bringing the methods and concepts to the real business world.
Definitely, the book is great! It shows how to create the perfect marketing plan in an easy and exciting way!
I loved it!
Basic textbook, nothing special
Textbook is in good condition.
Explains alot about the marketing process
Great book, very useful outline of planning and strategic ideas. It IS a text book, but don't let that deter you. And the book was delivered on time!
not a good book to read, not for some one like me that are very interested in marketing.
This textbook gives a broad overview of the marketing planning process made relevant by carefully selected case studies. The photographs and the overall layout accentuate the text, which is well worded and easy to read. Good for beginners to the field as well as working professionals in need of a quick reference guide, the textbook instructs on how to set objectives for the current business climate. It then delves into how to segment markets using various qualitative and quantitative means, and how to target those markets with a clearly differentiated product or service. By evaluating the competitive landscape and setting up contingency plans, marketers can use the strategies in this textbook to follow the rules of success in their industry. Each chapter ends with an inspiring quote, usually from a person of some renown, to encapsulate the lesson into a single utterance. Stephan Sorger presumably wrote this entire textbook by a similarly streamlined philosophy. From product planning to promotion to break-even analyses, he provides an easy to follow classroom guide that a college level course could gain structure around.
Stephan Sorger's new textbook, "Marketing Planning: Where Strategy Meets Action" couldn't be more true to its name. Unlike many industry-specific texts or readers, it strikes a good balance between strategy and tactics.
The textbook is laid out in a logical manner that takes the reader through the process in a step-by-step manner. At the same time, it is chock full of detail, is practical and is easy to comprehend.
In the vein of "a picture is worth a thousand words", Sorger provides particularly effective use of visual aids, including graphs and tables to illustrate and highlight the most important aspects of the planning process. Additionally, Sorger's use of case studies, or "Marketing Planning in Action" segments, provides a great resource for readers to understand his concepts in a real-world use case scenarios that are most importantly - up to date.
It is well served for both students of marketing (undergraduate or graduate level) and professionals who are looking for reference and guidelines for developing effective marketing plans.