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Download International Marketing epub

by Dana-Nicoleta Lascu




International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
Download International Marketing epub
ISBN: 1426627521
ISBN13: 978-1426627521
Category: Business
Subcategory: Marketing & Sales
Author: Dana-Nicoleta Lascu
Language: English
Publisher: Cengage Learning (January 1, 2008)
Pages: 518 pages
ePUB size: 1556 kb
FB2 size: 1995 kb
Rating: 4.4
Votes: 535
Other Formats: lrf doc azw lit

Dalarin
I used this book a while ago but what I liked the most aside from what I learned from it, is that it came plastic-wrapped to protect it, that was a nice gesture, thanks! ????
Kulabandis
Helpfull
Washington
The book, was great, had a lot of features, definitely would recommend it to others taking this course at NMSU.
Jugami
LOVE THE BOOK
Wel
Excellent!
Zan
I am using it for a class at school and it has been very helpful
Akinonris
Seller's description of product was right on track. The seller's also delivered product very fast. Would purchase other items from this seller.
Received my item in the condition I expected in a timely fashion. Would use this seller again in the future.