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Download The Essential Brand Book: Over 100 Techniques to Increase Brand Value epub

by Iain Ellwood




""Essential!"" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
Download The Essential Brand Book: Over 100 Techniques to Increase Brand Value epub
ISBN: 0749438630
ISBN13: 978-0749438630
Category: Business
Subcategory: Marketing & Sales
Author: Iain Ellwood
Language: English
Publisher: Kogan Page; 2nd edition (December 28, 2002)
Pages: 321 pages
ePUB size: 1496 kb
FB2 size: 1430 kb
Rating: 4.7
Votes: 895
Other Formats: lrf azw azw docx