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Download The Publicity Handbook epub

by David R. Yale

Book by Yale, David R.
Download The Publicity Handbook epub
ISBN: 0553208322
ISBN13: 978-0553208320
Category: Business
Subcategory: Marketing & Sales
Author: David R. Yale
Language: English
Publisher: Bantam Books (1982)
ePUB size: 1239 kb
FB2 size: 1547 kb
Rating: 4.4
Votes: 799
Other Formats: txt doc docx mobi

This is practical book and I have no complaints about the content. It isn't extraordinary, but it gets the job done. I was hoping it would be more insightful, but most of what is in it can be found on the Internet with thorough searching. I suppose it is nice to have it all in one place, but information changes so rapidly with new media that this book will be dated before it gets dusty.
I had purchased the book "The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage." It was in great condition and mailed to my home in a nice package. More importantly on time! Very pleased!
In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.
My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.
It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.
A great asset.. this book has a solid directory of resources to help you get your job done.
No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?
This book has been an enormous help to me as a marketing person entering the world of public relations. I read the entire book cover to cover when I began my publicity job, and I continue to use the index to refer back to specific chapters as different circumstances arise in the workplace.

I have found an answer to all of my questions regarding how to contact journalists, what is newsworthy, how to handle controversy, and what the role of an internal publicist should be. The book contains great checklists throughout the book that are very helpful and this version of the book covers how to be effective by either hard copy or electronic distribution.
I had hoped that this book would have some original and unusual approaches instead of just being a standard primer, but there was really very little of use for someone who is familiar with the basics of how to write and distribute a press release. If you've never been involved in publicity before, it might be an OK place to begin, but I would still look for something that is less traditional and includes more information on publicity via the internet.
in waiting
When I first started out in PR, I bought this book as a crash course in how to professionally pursue publicity. It's a great primer, and I still have it on my bookshelf today.
The only caution I would give to beginners buying this book is to slow down. Not every institution/business is going to have the budget for some of these ideas. Do what you can with the resources you have, and use the book as a good guide.
This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.
As a handbook should, this one is full with practical tips and ideas, all useful whether you work for a corporation or a small organization. What interested me most is that it gives a wide insight of the journalists' reasoning and helped me understand why publicity has to be done in a certain way to make it successful. (Sorry for the grammar and spelling, English is not my native language. Feel free to correct any mistake).