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Download Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics) epub

by Gail Tom




Providing the reader with access into the mind of the consumer, Understanding Customer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience serves as an ideal supplementary text for marketing and consumer behavior courses. This book provides interesting and entertaining examples, illustrations, and applications to highlight the psychological aspects of marketing. The text is highly accessible to the casual reader, with concentrated "Gold Nuggets" that summarize the major concepts and themes of each section. The book need not be read chapter by chapter. Instead, the unique organization of the content allows the reader's personal interests to guide his or her journey through the book. Understanding Customer Behavior is an interactive text that includes both a collection of Internet sites illustrating consumer behavior principles and Web exercises to help students grasp key concepts. A companion Web site provides additional links that include an online "Reading Room" and "Marketing Careers" Web page.
Download Understanding Consumer Behavior: Marketing Lessons Learned from Understanding the Consumer (Harcourt Series in Economics) epub
ISBN: 0030321212
ISBN13: 978-0030321214
Category: Business
Subcategory: Marketing & Sales
Author: Gail Tom
Language: English
Publisher: South-Western College Pub; 1 edition (September 29, 2000)
Pages: 144 pages
ePUB size: 1851 kb
FB2 size: 1108 kb
Rating: 4.7
Votes: 438
Other Formats: txt lit azw rtf

Cozius
This is the foremost consumer behavior text in the world.
I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.
Nagor
This is the bible of Consumer Behavior Every Marketing student should read it !