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Download Global Marketing Management epub

by Masaaki (Mike) Kotabe,Kristiaan Helsen




Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.

As with the previous editions, the authors do a great job integrating recent business developments, managerial relevance, and novel academic insights. I feel the book is a must have for everyone teaching or researching international and global marketing issues. —Marnik Dekimpe, Research Professor of Marketing, Tilburg University & Professor of Marketing, Catholic University Leuven

This text has developed a rigorous conceptual orientation and has included contemporary issues confronting the international marketing manager. It has combined research with applications and presented these frameworks in a form that makes it possible for academics to deliver and students to digest. Examples, cases and vignettes span the globe with Europe, Latin America, and Oceania. This is an excellent text. —Amal R. Karunaratna, University of Adelaide, Australia

Relevant, timely, scholarly, and enjoyably readable-Kotabe and Helsen is a must for my Global Marketing Management course. The blend of solid research frameworks and comprehensive cases provide a rich forum for class analysis and discussion. The authors deliver far more than other textbooks with provocative discussions of emerging economies, changes in country innovativeness, and global politics. Students enjoy the in-depth discussions of the market strategies of major corporations in countries such as China and India. The text is always up-to-date and is supported by an excellent instructor web site. I have used all earlier editions and will continue to recommend this text for its lively and interesting coverage. —Carol Kaufman-Scarborough, Rutgers University

I like the Kotabe and Helsen book very much! Their book really has a global approach in which the concepts, examples and cases being discussed are from many different countries-a very positive aspect because many other textbooks I have read are somewhat regionally biased. Kotabe and Helsen discuss Big Emerging Markets (BEMs) throughout the text, and their discourse is very useful to international marketing decision makers for both developed and developing countries. The book is very up-to-date with discussion of the most recent developments in marketing (i.e. CRM, E-Commerce, etc) as applied to the international arena. These are some of the reasons we continue to use the Kotabe and Helsen book as our text in our International Marketing course. —Carlos Ruy Martinez, Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico (ITESM)

As global business structures change, the demands in our classrooms change with them. Kotabe and Helsen enables us to address the increasingly sophisticated business problems that will face our marketing graduates. By integrating real world experiences, leading edge research, and contemporary cases, this text will significantly enhance the learning experience of future global marketing managers. —Matthew B. Myers, University of Tennessee-Knoxville

Professors Kotabe and Helsen have done a superb job in putting together materials from across various disciplines including marketing, economics, and trade. It is a well-structured text book, useful for students in marketing, international business as well as economics. I highly recommend it. —Shi Zhang, University of California-Los Angeles

Download Global Marketing Management epub
ISBN: 0471755273
ISBN13: 978-0471755272
Category: Business
Subcategory: Marketing & Sales
Author: Masaaki (Mike) Kotabe,Kristiaan Helsen
Language: English
Publisher: Wiley; 4 edition (January 9, 2007)
Pages: 704 pages
ePUB size: 1621 kb
FB2 size: 1937 kb
Rating: 4.6
Votes: 375
Other Formats: lit docx lrf txt

INvait
Arrived in great condition
Coron
this book offer a lot of information to help you see things with a clear mind recommented
Kulasius
good
Nekora
I have never found so many spelling errors in a text. I don't have the print version to compare, but it appears the transcription to Kindle version was done by non-english speaking people. As an educator I know that it could have been done in the US, but I have seen this before overseas. Fortunately, I know what the words should be. There are sometimes more than one error per page, which is unacceptable. Unfortunately in todays business world my expectations are not very high. Quality control is only as good as it's implementation.
Shan
First and foremost: Do NOT buy from your overpriced student bookstore! I made that mistake, buying this book for $150! Seeing it on Amazon for $50, I quickly made the return. Needless to say, if you paid more than $50 for this book, you are a fool!

Now, as for the book - what can I say? It was written years ago, and when discussing international matters, you need to stay UP-TO-DATE. I cannot stress this enough. However, the book contains all the technicals and terms that you will need to learn, and serves as fantastic "bringing you up to speed" material. What I mean is this: Don't expect to learn what the IMF and World Bank are doing TODAY through this book, but by learning what the IMF and World Bank did in 2004 is still important, ya dig?
Dianaghma
Even though there is a newer version, I enjoyed the reading the Global Perspectives first in this edition. I most appreciated the "Our Pedagogical Orientation" at the beginning that set an organized view of this textbook. Thank-you.
Berkohi
Global marekting book was useful for class, but the book came wet, which may prohibit me from reselling the book, so I was dissatisfied
good condition