Download Consumer Behavior: Buying, Having, and Being, 6th Edition epub
by Michael R. Solomon
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

ISBN: 0131404067
ISBN13: 978-0131404069
Category: Business
Subcategory: Marketing & Sales
Author: Michael R. Solomon
Language: English
Publisher: Pearson/Prentice Hall; 6 edition (September 30, 2003)
Pages: 592 pages
ePUB size: 1352 kb
FB2 size: 1759 kb
Rating: 4.9
Votes: 830
Other Formats: lit rtf docx doc
ISBN13: 978-0131404069
Category: Business
Subcategory: Marketing & Sales
Author: Michael R. Solomon
Language: English
Publisher: Pearson/Prentice Hall; 6 edition (September 30, 2003)
Pages: 592 pages
ePUB size: 1352 kb
FB2 size: 1759 kb
Rating: 4.9
Votes: 830
Other Formats: lit rtf docx doc