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Download Advertising is Dead: Long Live Advertising! epub

by Will Collin,Tom Himpe




"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic GraphicsTwenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.
Download Advertising is Dead: Long Live Advertising! epub
ISBN: 0500286876
ISBN13: 978-0500286876
Category: Business
Subcategory: Marketing & Sales
Author: Will Collin,Tom Himpe
Language: English
Publisher: Thames & Hudson; Reprint edition (June 23, 2008)
Pages: 224 pages
ePUB size: 1856 kb
FB2 size: 1782 kb
Rating: 4.2
Votes: 513
Other Formats: mbr txt lrf docx

Phallozs Dwarfs
Tom Himpe, the author of this book and the new Advertising Next (2008), has composed a very inspirational, thoughtful, humorous, visually stimulating set of campaigns, ideas, and visuals that focus on "alternative advertising".

What is "alternative advertising" you ask? Well- think about what you know of keywords such as "guerrilla", "viral", "new media", "grassroots", "socially impactful", and "non-traditional creative"... it doesn't focus on interactive but that's not what this book is about so don't let that hang you up- there's plenty other resources for that- but its definitely a fantastic cornucopia of visual communication on what has been done. If you want to get the book to copy the ideas, don't... but if you're looking for something to help get the ideas to flow and would like a bit of a laugh while you're at it- this book is for you. Really, I do highly recommend it. I carried it around in my car for about 3 months as a bit of a brainstorming aid, especially for high impact and grand scale ideas to get the word spreading! It still sits in an easily accessible part of my bookshelves when I start campaign processes for ideas and need something to get the juices going. There is no dust settled on this resource!

If you're a media planner, a creative, a principal, a brand manager, a marketer, or a student- check it out at your local bookstore before purchasing on here. I'm sure once you see it- you'll probably buy it right then & there... it's definitely engaging. Hope this helps on your decision-- overall, a big 4 stars. The only reason it's not 5 is that the focus is on what has been done-- its your job to focus on the strategy, creative, and implementation for what will be in the next books!
Thofyn
This book serves as a source of well-executed campaigns. This book inspired me in my campaigns courses as an Advertising student.
Manarius
This book is a great reference for those who wants to have a different way to think about what advertising can be.Good images and greats texts make this boook the number 1 in my library