anne-richard
» » Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

Download Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) epub

by D W Cravens




Includes CD. No highlighting. Excellent condition!
Download Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) epub
ISBN: 0072429461
ISBN13: 978-0072429466
Category: Business
Subcategory: Management & Leadership
Author: D W Cravens
Language: English
Publisher: McGraw-Hill; 7th edition (2002)
Pages: 685 pages
ePUB size: 1386 kb
FB2 size: 1732 kb
Rating: 4.5
Votes: 594
Other Formats: mobi doc lrf lrf

Hap
This book was over $100 cheaper than anywhere else I found it. Great condition, too.
Beabandis
This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Halloween
Never got the CD. Despite an email sent to the seller, never got a response.