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Download Marketing Management: A Decision-making Approach (Response Books) epub

by Pingali Venugopal




A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct ′decision-making′ in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.

 

Download Marketing Management: A Decision-making Approach (Response Books) epub
ISBN: 8132104714
ISBN13: 978-8132104711
Category: Business
Subcategory: Management & Leadership
Author: Pingali Venugopal
Language: English
Publisher: SAGE Publications Pvt. Ltd; 1 edition (September 8, 2010)
Pages: 260 pages
ePUB size: 1118 kb
FB2 size: 1755 kb
Rating: 4.6
Votes: 723
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