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Download Strategic Management, Combined (Dryden Press Series in Management) epub

by J. Bourgeois




Carefully crafted with wit, style and timely examples, the cases in this text and case book - many written by the author himself - will captivate students' interest, illustrating concepts through solid examples from such diverse companies as Walt Disney Co., Southwest Airlines and Yamaha. Designed to help executives and would-be executives influence the overall direction of their corporations through the development of successful business strategies. It will also provide concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities. This text's strength lies in its balance between text and cases - 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate instead of being relegated to a separate section. Features: * Text concepts are presented as tools to facilitate case analysis, not as theoretical filler. * The text is designed to help executives and would-be executives influence the overall direction of their corporations through the development of successful business strategies. It will also provide concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities. * The 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate instead of being relegated to a separate section. * The majority of case material comes from the Darden School, nationally renowned for its case expertise. Bourgeois has consistently been rated one of the best teachers at Darden.
Download Strategic Management, Combined (Dryden Press Series in Management) epub
ISBN: 0030223733
ISBN13: 978-0030223730
Category: Business
Subcategory: Management & Leadership
Author: J. Bourgeois
Language: English
Publisher: South-Western College Pub; 2 edition (December 28, 1998)
Pages: 912 pages
ePUB size: 1924 kb
FB2 size: 1692 kb
Rating: 4.1
Votes: 220
Other Formats: rtf docx lit azw

Elastic Skunk
Overall, I liked this book. The chapters were short and easy to read. I liked the fact that it contained a lot of cases. However, I wish the author had included some analysis to get the reader started.
Jia
This book is wonderful. It offers a wide array of topics and combines them with case studies that make the reader reflect on the material in the chapter. Prior experience in strategic management is not required, as the basic concepts are clearly defined.
Zbr
Please check the price as the book in Hong Kong is about $25 US dolla