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Download Interplay of Influence: News, Advertising, Politics, and the Mass Media epub

by Kathleen Jamieson,Karlyn Kohrs Campbell




Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.
Download Interplay of Influence: News, Advertising, Politics, and the Mass Media epub
ISBN: 0534141064
ISBN13: 978-0534141066
Category: Business
Subcategory: Industries
Author: Kathleen Jamieson,Karlyn Kohrs Campbell
Language: English
Publisher: Wadsworth Publishing; 3 edition (September 24, 1991)
Pages: 304 pages
ePUB size: 1461 kb
FB2 size: 1476 kb
Rating: 4.6
Votes: 113
Other Formats: lrf txt doc lrf

Arlana
The item description does not mention that the book includes an ACCESS CODE for online materials. The code comes only with a NEW book.

If you are buying this for a college course check with your course instructor before you try to save money by getting a used book. Some professors don't use the codes but if you need the online material you will end up spending MORE if you buy it used then have to re-purchase a new book to get an access code.
Braned
Love
Cordantrius
This product arrived on time and it the proper condition that it was posted as. I'm not such a fan of the class, but the book is easy to read and there are few markings in the book
Kecq
I love textbooks that are easy to read, and this one is, I breeze right through the chapters, everything is very easy to understand.